Year of Publication

2019

Degree Name

Master of Science in Retailing and Tourism Management (MSRTM)

Document Type

Master's Thesis

College

Agriculture, Food and Environment

Department

Retailing and Tourism Management

First Advisor

Dr. Elizabeth Easter

Abstract

The purpose of this research was to identify the legging features that athleisure consumers desire and the performance problems they frequently encounter. A non-probability sample (n=133) of college students who identified as female and wore leggings for non-athletic purposes were surveyed. The questionnaire was designed based upon examination of online product reviews and current complaints with legging products. The results of the survey were used to design and complete a laboratory evaluation. Laboratory samples and methods were then chosen to assess the performance qualities desired when purchasing leggings and the problems encountered when wearing leggings by the surveyed consumers. Three brands were identified by the survey as regularly consumed legging brands and included: Lululemon, Nike, and 90 Degree. All laboratory samples were a nylon, spandex blend fabric. Garments were laundered and evaluated after one, five, ten, and twenty washes. All evaluations were completed in a Textile Testing Laboratory according to AATCC and ASTM standard test methods.

Digital Object Identifier (DOI)

https://doi.org/10.13023/etd.2019.312

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