Author ORCID Identifier
Date Available
5-7-2020
Year of Publication
2020
Degree Name
Master of Science in Retailing and Tourism Management (MSRTM)
Document Type
Master's Thesis
College
Agriculture, Food and Environment
Department/School/Program
Retailing and Tourism Management
First Advisor
Dr. Elizabeth Easter
Abstract
The act of shopping for girl's clothes is a delight of most parents. It ignites the pleasure of being a parent. However, many parents and their girls have experienced the frustration of inconsistent sizing and fit of their girl's clothes across brands. The purpose of this study was to understand the sizing and fit problems of girls ages 7-12 and to evaluate how brands utilize the current sizing standards. A structured questionnaire was used to collect data from a population of 150 (N=150) female parents. A survey was administered to help gain a better understanding and assess parent opinion of sizing and fitting problems for girls age 7-12 when shopping for jeans. Laboratory measurement was taken from 12 jeans samples brands category. This study compares and contrasts the sizing and fit of the four popular brands of girl's jeans boot cut groups: Children's Place, Gap, Levi's, and Old Navy. The study also evaluates the published ASTM (American Society for Testing and Materials) standard of the body dimensions of girls wearing the size 12 and compares the measurements to the online size chart. In addition, an examination and the evaluation of the study were to measure the physical jeans in various locations to assess if it conforms to the ASTM standard (ASTM chart) and to discover any variations of the same size 12 jeans to determine any fit and sizing issues.
Digital Object Identifier (DOI)
https://doi.org/10.13023/etd.2020.126
Funding Information
John I. and Patricia J. Buster Fellowship Award for the 2019 fall semester
Recommended Citation
Sowah, Ashia, Peggy, "APPAREL SIZING AND FIT FOR GIRLS: VARIATION OF SELECT COMPANIES, AND PARENT OPINIONS" (2020). Theses and Dissertations--Retailing and Tourism Management. 18.
https://uknowledge.uky.edu/mat_etds/18
