Date Available
7-22-2019
Year of Publication
2019
Document Type
Master's Thesis
Degree Name
Master of Science in Retailing and Tourism Management (MSRTM)
College
Agriculture, Food and Environment
Department/School/Program
Retailing and Tourism Management
Advisor
Dr. Elizabeth Easter
Abstract
The purpose of this research was to identify the legging features that athleisure consumers desire and the performance problems they frequently encounter. A non-probability sample (n=133) of college students who identified as female and wore leggings for non-athletic purposes were surveyed. The questionnaire was designed based upon examination of online product reviews and current complaints with legging products. The results of the survey were used to design and complete a laboratory evaluation. Laboratory samples and methods were then chosen to assess the performance qualities desired when purchasing leggings and the problems encountered when wearing leggings by the surveyed consumers. Three brands were identified by the survey as regularly consumed legging brands and included: Lululemon, Nike, and 90 Degree. All laboratory samples were a nylon, spandex blend fabric. Garments were laundered and evaluated after one, five, ten, and twenty washes. All evaluations were completed in a Textile Testing Laboratory according to AATCC and ASTM standard test methods.
Digital Object Identifier (DOI)
https://doi.org/10.13023/etd.2019.312
Recommended Citation
Groppo, Virginia Elizabeth, "AN EVALUATION OF THE PERFORMANCE OF LEGGINGS BASED ON A CONSUMER SURVEY" (2019). Theses and Dissertations--Retailing and Tourism Management. 17.
https://uknowledge.uky.edu/mat_etds/17
