Date Available
4-27-2018
Year of Publication
2018
Document Type
Master's Thesis
Degree Name
Master of Science in Retailing and Tourism Management (MSRTM)
College
Agriculture, Food and Environment
Department/School/Program
Retailing and Tourism Management
Advisor
Dr. Ying (Tracy) Lu
Abstract
The purpose of this research was to gain the perspectives of venue managers and meeting planners on their roles in the meetings industry, their relationship with each other and attributes needed to host a successful meeting. An online survey was conducted involving these two stakeholders to define their roles, assess the strength of their relationship and identify attributes based on their experience with working together and hosting meetings. Results showed that venue managers and meeting planners are essential to the hosting of successful meetings. It also indicated that venue managers are willing to build and maintain stronger relationships with meeting planners and brought to light some attributes such as communication skills, responsiveness and self-competence, which when improved upon, could help achieve this. The study also presents a theoretical model of how stakeholder co-creation activities can drive more successful meetings.
Digital Object Identifier (DOI)
https://doi.org/10.13023/ETD.2018.111
Recommended Citation
Adu, Maame Afua Offeibea, "VENUE MANAGERS AND MEETING PLANNERS: A COMBINED PERSPECTIVE OF THEIR ROLES, RELATIONSHIPS, AND ATTRIBUTES NECESSARY FOR HOSTING A SUCCESSFUL MEETING" (2018). Theses and Dissertations--Retailing and Tourism Management. 15.
https://uknowledge.uky.edu/mat_etds/15
