Date Available
3-12-2018
Year of Publication
2018
Document Type
Master's Thesis
Degree Name
Master of Science in Community & Leadership Development
College
Agriculture, Food and Environment
Department/School/Program
Community and Leadership Development
Advisor
Dr. Lorraine Garkovich
Abstract
This research focuses on the importance on the Millennial Generation and their perceptions of food buzzwords. Since the Millennial Generation is the largest group purchasing and preparing their own foods, the food industry is becoming dependent on their buying preferences. A survey reflected the participants’ demographics and their buying preferences based on a series of food buzzwords when they are purchasing foods. Results show the Millennial Generation prefers “local” buzzwords. As the Millennial Generation continues to purchase foods for themselves and their families, it can be expected their choices will encourage others to do the same based on their family shopping factors, social interaction, and relationship building traits.
Digital Object Identifier (DOI)
https://doi.org/10.13023/ETD.2018.053
Recommended Citation
Hamilton, Victoria N., "DETERMINING MILLENNIAL FOOD BUYING PREFERENCES: BASED ON PRODUCT MARKETING WITH “BUZZWORDS”" (2018). Theses and Dissertations--Community & Leadership Development. 40.
https://uknowledge.uky.edu/cld_etds/40
Included in
Community-Based Research Commons, Food Science Commons, Marketing Commons, Social Psychology and Interaction Commons
