Author ORCID Identifier
https://orcid.org/0009-0000-8937-8154
Date Available
12-19-2025
Year of Publication
2025
Document Type
Master's Thesis
Degree Name
Master of Science (MS)
College
Agriculture, Food and Environment
Department/School/Program
Agricultural Economics
Faculty
Timothy Woods
Faculty
Yoko Kusunose
Abstract
This thesis provides insight for any farmer interested in agritourism, specifically, specialty cut flower workshops, by investigating consumer behavior related to specialty cut flower workshops as an experience good. It investigates which experience good cues may be important for a consumer’s decision-making process. It introduces a Specialty Cut Flower Workshop Experience Map, which explains how potential participants move from first learning about a specialty cut flower workshop to their long-term behaviors as consumers. These findings help to provide marketing support for smaller-scale specialty crop farmers, specifically, specialty cut flower farmers.
Digital Object Identifier (DOI)
https://doi.org/10.13023/etd.2025.585
Funding Information
This study was supported by the Specialty Crop Block Grant Covid-19: Integrating Post-Covid Cut Flower Demand into Market Education, awarded in 2021.
Recommended Citation
Columbia, Savannah L., "FLORAL ENCOUNTERS: EXAMINING THE ROLE OF EXPERIENCE GOODS AND PROMOTERS IN SPECIALTY CUT FLOWER WORKSHOPS" (2025). Theses and Dissertations--Agricultural Economics. 116.
https://uknowledge.uky.edu/agecon_etds/116
