Abstract
Rapid development of the ride-sharing economy has led to a rising need to better understand travellers’ decision making regarding their travel time and cost. The present study conducted a travel choice experiment using smartphone applications, based on data collected from 532 respondents and 2128 stated-preference surveys in China. Based on prospect theory, the experiment utilized a coupon reward policy to analyze how much ride-sharing platforms might influence travellers’ choices in both work and leisure contexts. The results of an ordered logit model revealed that older residents were likely to pay more to reduce waiting time. It was further found that tourists had significantly higher probabilities to take expensive alternatives with shorter queueing time. The tourists’ value of time was higher than that of residents, while the reward policy employed was found to increase the residents’ value of time. Specific theoretical and managerial implications of the findings are discussed.
Document Type
Article
Publication Date
6-18-2020
Digital Object Identifier (DOI)
https://doi.org/10.1080/13683500.2020.1779190
Repository Citation
Chen, Jamie M.; de Groote, Jesper; Petrick, James F.; Lu, Tracy; and Nijkamp, Peter, "Travellers’ Willingness to Pay and Perceived Value of Time in Ride-Sharing: An Experiment on China" (2020). Retailing and Tourism Management Faculty Publications. 2.
https://uknowledge.uky.edu/mat_facpub/2
Notes/Citation Information
Published in Current Issues in Tourism.
© 2020 The Author(s).
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.