Date Available
5-4-2017
Year of Publication
2017
Degree Name
Master of Science in Retailing and Tourism Management (MSRTM)
Document Type
Master's Thesis
College
Agriculture, Food and Environment
Department/School/Program
Retailing and Tourism Management
First Advisor
Dr. Tracy Lu
Second Advisor
Dr. Jason Swanson
Abstract
The purpose of this research was to evaluate consumer response based on two distances (12 and 24 inches) between tables in a fast-casual restaurant. An onsite survey was conducted to measure customers’ cognitive, emotional, and behavioral responses to questions on pleasure, privacy, stress, arousal, comfort, control, customer satisfaction, and future dining intentions based on their experience with the table spacing. Results showed that table spacing has an effect on diner’s pleasure, feelings of privacy, and sense of comfort and control. The results confirmed a strong correlation between customer satisfaction and future behavioral intentions.
Digital Object Identifier (DOI)
https://doi.org/10.13023/ETD.2017.186
Recommended Citation
Clark, Howard B. III, "CONSUMER RESPONSE TO TABLE SPACING IN A FAST-CASUAL RESTAURANT" (2017). Theses and Dissertations--Retailing and Tourism Management. 12.
https://uknowledge.uky.edu/mat_etds/12
