Track 3-1-1: Multi‐Stakeholder Platforms for Addressing Grassland Issues and Sustainable Use of Forage and Grassland Resources
Description
Low adoption of improved grassland among small-scale dairy farmers has been attributed to different factors such as farmers and household characteristics, farm characteristics, institutional characteristics and capital constraints (Martínez-García et al., 2012). Several researchers illustrate the importance of farmers’ attitude, beliefs and social pressure from the salient referents in the adoption of innovations (Rehman et al., 2007; Rossi Borges et al., 2014). Regarding Mexico, there is a lack of information about understanding of attitudes, beliefs and social pressure underpinning farmers’ intentions to adopt agricultural innovations. In contrast to many adoption studies, it focuses on an innovation that has been successfully adopted. Therefore, the objective of this research was to understand factor influencing farmers’ intention for adopting improved grassland on their farms.
Included in
Understanding Factors Influencing Farmers’ Intention for Adopting Improved Grassland Using the Theory of Reasoned Action, in the Highlands of Central Mexico
Low adoption of improved grassland among small-scale dairy farmers has been attributed to different factors such as farmers and household characteristics, farm characteristics, institutional characteristics and capital constraints (Martínez-García et al., 2012). Several researchers illustrate the importance of farmers’ attitude, beliefs and social pressure from the salient referents in the adoption of innovations (Rehman et al., 2007; Rossi Borges et al., 2014). Regarding Mexico, there is a lack of information about understanding of attitudes, beliefs and social pressure underpinning farmers’ intentions to adopt agricultural innovations. In contrast to many adoption studies, it focuses on an innovation that has been successfully adopted. Therefore, the objective of this research was to understand factor influencing farmers’ intention for adopting improved grassland on their farms.
