Publication Date
1997
Location
Manitoba and Saskatchewan
Description
Valuation of the worth of research and development activities is increasingly shifting from outputs to outcomes. The technology transfer record of agricultural R&D focused on pastures and resource management remains generally poor. Participatory R&D approaches have been developed and promoted to overcome this, but these also have performance problems. Based on the authors’ experience with R&D and communication management a Punctuated Arena Model has been developed which is argued to offer scope for improving technology transfer outcomes.
Citation
MacLeod, N D. and Shulman, A D., "The Punctuated Arena Model- A New Approach to Tackling Technology Transfer Failure" (1997). IGC Proceedings (1985-2023). 7.
(URL: https://uknowledge.uky.edu/igc/1997/session24/7)
Included in
Agricultural Science Commons, Agronomy and Crop Sciences Commons, Plant Biology Commons, Plant Pathology Commons, Soil Science Commons, Weed Science Commons
The Punctuated Arena Model- A New Approach to Tackling Technology Transfer Failure
Manitoba and Saskatchewan
Valuation of the worth of research and development activities is increasingly shifting from outputs to outcomes. The technology transfer record of agricultural R&D focused on pastures and resource management remains generally poor. Participatory R&D approaches have been developed and promoted to overcome this, but these also have performance problems. Based on the authors’ experience with R&D and communication management a Punctuated Arena Model has been developed which is argued to offer scope for improving technology transfer outcomes.
