Date Available
4-13-2017
Year of Publication
2017
Document Type
Master's Thesis
Degree Name
Master of Science in Nutrition and Food Systems (MSNFS)
College
Agriculture, Food and Environment
Department/School/Program
Dietetics and Human Nutrition
Advisor
Dr. Alison Gustafson
Abstract
Farmers’ markets are one food environment venue with the potential to increase fruit and vegetable consumption among rural residents in the United States. This study used the Plate It Up Kentucky Proud social marketing campaign in six rural communities over two years to determine the association between exposure to the campaign and fruit and vegetable purchasing decisions. The availability of recipe cards at the farmers’ market was associated with influencing the purchase of fruits and vegetables (p<0.001); the recipe sample was associated with buying the ingredients for the recipe (p<0.001); taking the PIUKP food sample was associated with a willingness to prepare the food item at home (p<0.001). Utilizing social marketing strategies at farmers’ markets may be an effective way to improve fruit and vegetable intakes in rural communities.
Digital Object Identifier (DOI)
https://doi.org/10.13023/ETD.2017.058
Recommended Citation
DeWitt, Emily M., "Social Marketing Campaign at Farmers' Markets to Encourage Fruit and Vegetable Purchases in Rural Counties with a High Obesity Prevalence" (2017). Theses and Dissertations--Nutrition and Food Systems. 51.
https://uknowledge.uky.edu/foodsci_etds/51
