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Abstract

This study estimates correlates of willingness-to-pay (WTP) for routine, elective, and urgent equine veterinary services in the United States. Through a nationwide online survey of US horse owners aged 18 and older, a payment card approach was utilized to elicit WTP for annual vaccinations, a lameness exam, and emergency colic surgery. Based on the results from an interval regression model, we found that financial capacity, income level, and the number of horses owned were significant predictors of WTP across all three service types. These findings have implications for equine veterinary practice management and client communication regarding treatment costs.

Document Type

Article

Publication Date

1-1-2025

Notes/Citation Information

Publisher Copyright: © The Author(s), 2025. Published by Cambridge University Press on behalf of Southern Agricultural Economics Association.

Digital Object Identifier (DOI)

10.1017/aae.2025.10026

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