Publication Date
1997
Description
Valuation of the worth of research and development activities is increasingly shifting from outputs to outcomes. The technology transfer record of agricultural R&D focused on pastures and resource management remains generally poor. Participatory R&D approaches have been developed and promoted to overcome this, but these also have performance problems. Based on the authors’ experience with R&D and communication management a Punctuated Arena Model has been developed which is argued to offer scope for improving technology transfer outcomes.
Citation
MacLeod, N D. and Shulman, A D., "The Punctuated Arena Model- A New Approach to Tackling Technology Transfer Failure" (2024). IGC Proceedings (1997-2023). 7.
https://uknowledge.uky.edu/igc/1997/session24/7
Included in
Agricultural Science Commons, Agronomy and Crop Sciences Commons, Plant Biology Commons, Plant Pathology Commons, Soil Science Commons, Weed Science Commons
The Punctuated Arena Model- A New Approach to Tackling Technology Transfer Failure
Valuation of the worth of research and development activities is increasingly shifting from outputs to outcomes. The technology transfer record of agricultural R&D focused on pastures and resource management remains generally poor. Participatory R&D approaches have been developed and promoted to overcome this, but these also have performance problems. Based on the authors’ experience with R&D and communication management a Punctuated Arena Model has been developed which is argued to offer scope for improving technology transfer outcomes.
