Year of Publication
2024
College
Martin School of Public Policy and Administration
Date Available
5-1-2024
Degree Name
Master of Public Administration
Advisor
Jeongyoon Lee
Abstract
Strategic planning is an essential tool in providing direction to an organization through analysis of its current state and ideal future, and development of strategic goals. The University of Kentucky HealthCare’s community engagement program is a robust program within the department of Brand Strategy, tasked with serving all 120 Kentucky counties and over 150 local, state, and national organizations through health education, event sponsorship, and promotional resources. In its current state, a strategic plan to guide and track performance does not exist. This capstone aims to develop a strategic plan through the assessment of strategic planning theory, stakeholder analysis, and strengths, weakness, opportunities, and threats (SWOT) analysis.
Recommended Citation
Fyffe, Madison, "University of Kentucky HealthCare Community Engagement Program Strategic Plan" (2024). MPA/MPP/MPFM Capstone Projects. 437.
https://uknowledge.uky.edu/mpampp_etds/437
