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Theses/Dissertations from 2023

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Sensory Marketing for Consumer Wellbeing, Josh Lundberg

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CONSUMERS’ RESPONSES TO NEW TECHNOLOGIES IN THE MARKETPLACE, Umair Usman

Theses/Dissertations from 2022

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When Should Sales Managers Get Involved in Their Salesteams' Transactions, Daniel E. Chavez

Theses/Dissertations from 2020

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Deselling: Cross-Selling Without Upsetting Customers, Molly R. Burchett

Theses/Dissertations from 2019

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CONSUMER EMBARRASSMENT – A META-ANALYTIC REVIEW AND EXPERIMENTAL EXAMINATION, Alexander H. Ziegler

Theses/Dissertations from 2018

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AN EXPLORATION OF ORGANIZATIONAL BUYING BEHAVIOR IN THE PUBLIC SECTOR, Kevin S. Chase

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THE IMPACT OF CHILDHOOD SOCIOECONOMIC STATUS ON ADULT REACTIONS TOWARD QUANTITY SURCHARGES, Wenjing Li

Theses/Dissertations from 2015

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Two Essays on the Recommendation Behavior of Multi-line Salespeople, Sarah R. Magnotta

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THE INFLUENCE OF AFFECT ON PRODUCT EVALUATIONS AND ENDURING CONSUMPTION ENJOYMENT, James A. Mead

Theses/Dissertations from 2014

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POLITICAL IDEOLOGY AND CONSUMER PREFERENCES, Adam Farmer

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LEAN TRANSFORMATION: OVERCOMING THE CHALLENGES, MANAGING PERFORMANCE, AND SUSTAINING SUCCESS, David A. Marshall

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Evolutionary Motives and Consumer Food Choice in Romantic Relationships, William Robert (Rob) Richerson III

Theses/Dissertations from 2013

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To Think or Not to Think?: A New Perspective on Optimal Consumer Decision Making, Jonathan Hasford