By bringing desperation to so many, Hurricane Irma is revealing a sad fact about many American companies, and not just airlines: that they have come in recent years to embrace taking advantage of desperate consumers as a central part of their business models.
The practice, called dynamic pricing, is intended to ration scarce goods and services, yet, as I show in a recent paper, it primarily harms consumers by making it easier for companies to fleece them.
Woodcock, Ramsi, "Irma Price Gouging Highlights Sad Truth: Consumer Fleecing Is the New Normal" (2017). Law Faculty Popular Media. 70.