Lewis Honors College Capstone Collection
Year of Publication
2016
College
Business and Economics
Department/School/Program
Marketing and Supply Chain
Degree Name
B.B.A. in Marketing and Management
First Capstone/Thesis Advisor
Dr. Daniel Halgin
Abstract
The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.
Recommended Citation
Thomison, Ethan S., "A strategic marketing and financial analysis of Toys R Us" (2016). Lewis Honors College Capstone Collection. 23.
https://uknowledge.uky.edu/honprog/23
Included in
Finance and Financial Management Commons, Marketing Commons, Other Business Commons, Sales and Merchandising Commons
