Lewis Honors College Capstone Collection

Year of Publication

2015

College

Agriculture, Food and Environment

Department/School/Program

Dietetics

Degree Name

B.S. in Dietetics

First Capstone/Thesis Advisor

Dr. Elizabeth Combs

Abstract

For this experiment, two groups of paid volunteers, aged 18-34, provided written quantitative and qualitative data on preferences between waffle fries (test) and potato wedges (control). Each participant provided demographic information and then answered a series of questions, using a hedonic rating scale or by composing a written response. Participants also provided qualitative data about what influenced their preference between the test and control. The experiment confirmed the hypothesis was correct: Millennials prefer waffle fries over potato wedges. It also confirms that Millennials prefer a unique, crunchy, crispy, and decreased potato filled product. Millennial consumers reported significant preference of the waffle fry over the wedge. The results also confirm consumers preferred the crispiness and amount of potato filling of the waffle fry over the wedge.

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