Date Available
12-7-2011
Year of Publication
2007
Document Type
Thesis
College
Agriculture
Department
Hospitality and Dietetic Administration
First Advisor
Sunny Ham
Second Advisor
Desmond Brown
Abstract
Tourism plays a vital role in the success and sustainability of the wine industry in Kentucky. In order for the wine tourism industry to be successful in Kentucky, it is essential to continue to find ways to attract visitors to Kentucky wineries. Networking with competitors and other tourism industry stakeholders can be a successful way for winery owners to attract visitors to wineries; however, literature demonstrates that winery owners often need incentive to do so. This research explores the economic impacts of tourism on Kentuckys wineries that network with competitors and tourism industry stakeholders and those that do not. It is determined that those wineries that network, experience increased profitability and growth in sales and consequently, a growth in tourism activities to their winery. Implications related to government and winery owners for the sustained growth of wine tourism in Kentucky are included.
Recommended Citation
Walton, Lee Ann Berlin, "KENTUCKY WINERIES NETWORKING ACTIVITIES FOR TOURISM DEVELOPMENT IN RELATION TO GROWTH AND PROFITABILITY" (2007). University of Kentucky Master's Theses. 445.
https://uknowledge.uky.edu/gradschool_theses/445
