Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits
Online grocery shopping has the potential to improve access to food, particularly among low-income households located in urban food deserts and rural communities. The primary aim of this pilot intervention was to test whether a three-armed online grocery trial improved fruit and vegetable (F&V) purchases. Rural and urban adults across seven counties in Kentucky, Maryland, and North Carolina were recruited to participate in an 8-week intervention in fall 2021. A total of 184 adults were enrolled into the following groups: (1) brick-and-mortar “BM” (control participants only received reminders to submit weekly grocery shopping receipts); (2) online-only with no support “O” (participants received weekly reminders to grocery shop online and to submit itemized receipts); and (3) online shopping with intervention nudges “O+I” (participants received nudges three times per week to grocery shop online, meal ideas, recipes, Facebook group support, and weekly reminders to shop online and to submit itemized receipts). On average, reported food spending on F/V by the O+I participants was USD 6.84 more compared to the BM arm. Online shopping with behavioral nudges and nutrition information shows great promise for helping customers in diverse locations to navigate the increasing presence of online grocery shopping platforms and to improve F&V purchases.
Digital Object Identifier (DOI)
This research was funded by Share Our Strength, Washington, DC 20005, USA (grant #3048115101).
Data are available through the corresponding author. Data are not publicly available due to confidentiality.
Gustafson, Alison A.; Gillespie, Rachel; DeWitt, Emily M.; Cox, Brittany; Dunaway, Brynnan; Haynes-Maslow, Lindsey; Steeves, Elizabeth Anderson; and Trude, Angela C. B., "Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits" (2022). Dietetics and Human Nutrition Faculty Publications. 46.
Published in International Journal of Environmental Research and Public Health, v. 19, issue 2, 871.
© 2022 by the authors. Licensee MDPI, Basel, Switzerland.
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).