Author ORCID Identifier
https://orcid.org/0009-0003-4051-2094
Date Available
12-4-2025
Year of Publication
2025
Document Type
Doctoral Dissertation
Degree Name
Doctor of Philosophy (PhD)
College
Education
Department/School/Program
Educational Leadership Studies
Faculty
John B. Nash
Abstract
This dissertation examined the relationship between lifetime exposure to superhero comic book media and attitudes toward diversity, equity, and inclusion (DEI). Drawing on theories of identity formation—transitional objects, parasocial relationships, and cultivation theory—it investigated whether engagement with superhero narratives predicted DEI attitudes. Using quantitative methods, data from 499 U.S. adults were collected via Qualtrics. Two instruments were used: the Lifetime Superhero Comic Book Media Exposure Scale (LSES) and the Intolerant Schema Measure (ISM), which assessed prejudice across race, gender, sexuality, class, age, and religion. Multiple linear regression revealed that superhero media exposure significantly predicted ISM scores (B = 0.118, R² = 0.098), indicating that higher exposure correlated with less favorable DEI attitudes. Despite progressive themes, unguided consumption appeared to reinforce dominant ideologies. The study emphasized the need for intentional, critical pedagogical approaches to harness superhero narratives as tools for DEI education. It highlighted the role of symbolic and transformational leadership in fostering reflective, action-oriented curricula amid anti-DEI climates. Contributing rare quantitative evidence to comic studies, this research underscored that superhero comics can advance DEI only when embedded within purposefully designed educational frameworks.
Digital Object Identifier (DOI)
https://doi.org/10.13023/etd.2025.523
Funding Information
This study was supported by the Arvle and Ellen Turner Thacker Research Fund in 2025.
Recommended Citation
Nguyen, Michael, "Nothing Short of Superheroic: A Quantitative Study of Lifetime Exposure to Superhero Comic Book Media as a Predictor of Attitudes Towards Diversity, Equity, and Inclusion" (2025). Theses and Dissertations--Educational Leadership Studies. 65.
https://uknowledge.uky.edu/edl_etds/65
Included in
American Popular Culture Commons, Critical and Cultural Studies Commons, Curriculum and Social Inquiry Commons, Educational Leadership Commons, Educational Psychology Commons, Mass Communication Commons, Race and Ethnicity Commons, Social Psychology Commons
