Year of Publication

2014

Degree Name

Master of Science in Career, Technical and Leadership Education

Document Type

Master's Thesis

College

Agriculture, Food and Environment

Department

Community and Leadership Development

First Advisor

Dr. Lori Garkovich

Second Advisor

Dr. Rick Maurer

Abstract

This study investigates the determinants that influence adult Kentuckians’ preference to buy organic and/or locally grown food based on their age, gender, income, education level and metropolitan versus nonmetropolitan living status. Ajzen’s theory of planned behavior (TPB) provides the conceptual framework of the research and the appropriateness of the theory. Data for this analysis are from a 2009 Kentucky statewide survey. The analysis shows that: There is a significant difference in food purchasing habits of Metropolitan and Nonmetropolitan adult Kentuckians; the factors associated with the purchase of organic and locally grown foods are different; and, those who purchased locally grown and organic foods shared similar beliefs.

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