Date Available
6-15-2014
Year of Publication
2014
Degree Name
Master of Arts (MA)
Document Type
Master's Thesis
College
Fine Arts
Department/School/Program
Art and Visual Studies
First Advisor
Dr. Anna Brzyski
Abstract
This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.
Recommended Citation
White-Fredette, Cassandra, "Looking to the Future, Selling the Past: Churchill Weavers Marketing Strategies in the 1950s" (2014). Theses and Dissertations--Art and Visual Studies. 6.
https://uknowledge.uky.edu/art_etds/6
Included in
American Material Culture Commons, Interdisciplinary Arts and Media Commons, Other History of Art, Architecture, and Archaeology Commons
