Date Available
4-23-2015
Year of Publication
2015
Document Type
Master's Thesis
Degree Name
Master of Science (MS)
College
Agriculture, Food and Environment
Department/School/Program
Agricultural Economics
Advisor
Dr. C. Jill Stowe
Abstract
This study uses conjoint analysis to examine the preferences of buyers for Bureau of Land Management (BLM) wild horses based on physical attributes of wild horses and individual characteristics of the buyers. Generalized ordered logit models and multinomial logit models are used to study the impact of the buyers’ demographic characteristics such as age, gender, knowledge about wild horse care, and number of wild horses previously adopted on physical attributes of the horses such as color, age, height, training status, temperament, conformation, and unique markings. Using a choice experiment, taken together, these attributes determine buyer’s preferences for a wild horse. This study reveals that characteristics of buyers have significant effects on their preferences for wild horses. Their gender, age, knowledge about wild horse care, and the number of horses previously adopted influence the importance that buyers place on physical attributes of a wild horse in their decision to purchase a wild horse.
Recommended Citation
Adekunle, Omotoyosi O., "A CONJOINT ANALYSIS STUDY OF PREFERENCES AND PURCHASING BEHAVIOR OF POTENTIAL ADOPTERS OF THE BUREAU OF LAND MANAGEMENT WILD HORSES" (2015). Theses and Dissertations--Agricultural Economics. 33.
https://uknowledge.uky.edu/agecon_etds/33
