Year of Publication

2012

Degree Name

Master of Science (MS)

Document Type

Master's Thesis

College

Agriculture

Department

Merchandising, Apparel and Textiles

First Advisor

Dr. Scarlett Wesley

Second Advisor

Dr. Min-Young Lee

Abstract

The culture of America is changing now more than ever. With the Hispanic American population growing, it is important for retailers to understand how to market to these changing demographics. This study compares white Americans to Hispanic Americans in regard to store selection influences. Information sources and store attributes are analyzed as factors that influence store selection. It was found that acculturation of Hispanic American teens has created many commonalities between the two cultures. Future research could become be more in depth as to why these things occur or their effect on actual purchases.

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