Start Date
2-28-1985 4:45 PM
Description
Hay has never been widely perceived as a cash crop, therefore, it has historically accounted for a very small part of the total cash sales by farmers. It has been estimated that more than 90% of all hay baled in the state is retained on the producing farms. Most of that which is sold is transported very short distances and of course if one farmer in a community has a good hay year, all do. Organized marketing efforts have been minimal in both scope and successes. In 1978, efforts were initiated toward a more organized system of marketing Kentucky hay.
In the following few minutes I will discuss marketing organization, surveys to locate potential buyers, the national quality assessment system which has been approved and one possible hay pricing procedure.
Included in
Marketing Programs and Strategies
Hay has never been widely perceived as a cash crop, therefore, it has historically accounted for a very small part of the total cash sales by farmers. It has been estimated that more than 90% of all hay baled in the state is retained on the producing farms. Most of that which is sold is transported very short distances and of course if one farmer in a community has a good hay year, all do. Organized marketing efforts have been minimal in both scope and successes. In 1978, efforts were initiated toward a more organized system of marketing Kentucky hay.
In the following few minutes I will discuss marketing organization, surveys to locate potential buyers, the national quality assessment system which has been approved and one possible hay pricing procedure.