Year of Publication



Martin School of Public Policy and Administration

Date Available


Degree Name

Master of Public Administration

Committee Chair

Dr. Jeongyoon Lee

Committee Member

Dr. JS Butler

Committee Member

Dr. Hope Harvey

Executive Summary

This study examines individuals’ motivations related to their participation in arts and culture activity programs and their support for the active roles of the government in cultivating such programs in South Korea. In doing so, this study suggests policy implications that help policymakers and stakeholders develop effective arts and culture programs in the public sector.

This study claims that redesigning the program contents reflecting sociopsychological motivations, expanding the policy target to the general public, and embracing the concept of lifelong arts and culture education will ensure inclusive accessibility and promote lifelong learning opportunities for all citizens.

Guided by intrinsic and extrinsic psychological theories of motivation, this study differentiates (a) intrinsic motivation implying love or interest in the arts and culture activities, internal rewards, or pleasure from participating in that program and (b) extrinsic motivation referring to gains, external rewards, or goals one wants to achieve through participating in the arts and culture programs. This study examines whether and how individuals’ intrinsic and extrinsic motivations are associated with the level of satisfaction towards their participation in arts and culture programs. Also, this study investigates whether and how individuals’ two types of motivations are associated with their support for the government’s arts and culture policy and funding.