Year of Publication



Martin School of Public Policy and Administration

Degree Name

Master of Public Administration

Committee Chair

Dr. Cory Curl

Executive Summary

WRFL 88.1 FM (WRFL) is a student-run radio station at the University of Kentucky that has existed on the University of Kentucky’s campus since 1988. As the station recently turned 34 years old in March 2022, it has never had a strategic plan or gone through the strategic planning process. The strategic planning process was facilitated by the Principal Investigator and involved members of WRFL’s leadership team, and general student and community members. Using multiple data collection methods to gather feedback, the Principal Investigator was able to present WRFL’s leadership team with a plan that they believe will provide WRFL with a better future and will be implemented starting in the fall of 2022. This strategic plan will be implemented to help the station increase student involvement and engagement, improve the station’s morale, and strengthen community relationships and events.