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UKnowledge > Gatton College of Business and Economics > Marketing & Supply Chain > Textbook Gallery

Marketing & Supply Chain Textbook Gallery

 
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  • Real-World Applications for Analytics Teaching and Learning by Anita Lee-Post

    Real-World Applications for Analytics Teaching and Learning

    This document provides learning-by-doing materials for Analytics software skill development using SAS JMP. It integrates Analytics concepts and techniques with real-world scenarios based on the COVID-19 pandemic to illustrate how real-world data can be transformed into actionable insights to offer decision support for COVID-19 related issues. A holistic treatment of the Analytics process from data acquisition and cleansing to data analysis and interpretation is emphasized using five studies:

    1. Characterize COVID-19 mortality demographic risk factors,
    2. Visualize COVID-19 mortality demographics,
    3. Conduct COVID-19 mortality time series forecasting,
    4. Predict COVID-19 mortality, and
    5. Analyze COVID-19 vaccine acceptance, uptake, and experiences.

    Each study is ...Read More

 
 
 

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