This report summarizes the results of a random telephone survey of households in the Greater Cincinnati and Northern Kentucky Area. The objective was to determine awareness of the traffic management center and its telephone travel information service. A secondary objective was to determine the public's preference for dialing and recalling phone numbers for travel information. The survey found that 39% were aware of a traffic management center while 55% were aware of a telephone traffic information service. Awareness varied by work location, household characteristics and personal attributes. Some households that could potentially benefit from the service were unaware of its existence. Some minor confusion over traffic management services was found. The majority of both those aware and unaware of the service indicated a preference for 211 over 333-3333 as a dialing code for traffic information (both for recall and ease of dialing).

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The contents of this report reflect the views of the author, who is responsible for the facts and accuracy of the data presented herein. The contents do not necessarily reflect the official views or policies of the University of Kentucky, the Kentucky Transportation Cabinet, the Ohio Department of Transportation, or the Federal Highway Administration. This report does not constitute a standard, specification, or regulation.