Year of Publication

2018

Degree Name

Master of Arts (MA)

Document Type

Master's Thesis

College

Communication and Information

Department

Communication

First Advisor

Dr. Donald Helme

Abstract

Reducing the percentage of unwanted pregnancies has been one of the top objectives of the national health promotion "Healthy People" since the early 1980s. As the increase of unwanted pregnancies continues, research is necessary to uncover factors that influence the decisions women make about their contraceptive methods. The current study examines the topics and the sources of memorable messages regarding LARCs. To address the research questions, this study will analyze interviews conducted with young women about memorable messages regarding LARC methods. This study is a formative research of memorable messages in the context of contraceptive methods, specifically long-acting reversible contraceptives (LARCs). This study gives insight into characteristics to better target young women when promoting contraceptive methods, especially LARCs. Debunking myths and misconceptions about LARCs and improve overall health literacy about these methods among young women and their mothers should be a top priority.

Digital Object Identifier (DOI)

https://doi.org/10.13023/ETD.2018.142

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