Year of Publication
Master of Arts (MA)
Communication and Information
Dr. Kimberly A. Parker
Dr. Bobi Ivanov
Both smoking addiction and illicit substance abuse are prevalent issues in the United States today. Furthermore, these are issues that have significant impact on women’s health and mental state. Despite research that shows that smoking cessation coupled with substance abuse recovery can decrease likelihood of relapse post-recovery, few substance abuse recovery facilities today offer smoking cessation programming options. To address the issue of smoking addiction on top of substance abuse recovery, formative research was conducted through this study to determine the underlying causes of smoking habits coupled with recovery efforts and the attitudes. Through focus group sessions with women in a residential treatment facility in the southeastern US, a determination of the specific audience’s motivations to smoke and perceived self-efficacy to quit smoking was made. Based on the findings of this formative research, a full social marketing plan was then developed to offer an intervention program option for smoking cessation among a target audience of women undergoing residential treatment for substance abuse. The study conducted and the social marketing developed from it proposes a pilot program that may be implemented in other similar settings with similar populations in the future.
Digital Object Identifier (DOI)
Anderson, August D., "QUITTING TOGETHER: FORMATIVE RESEARCH TO DEVELOP A SOCIAL MARKETING PLAN FOR SMOKING CESSATION AMONG WOMEN IN A RESIDENTIAL TREATMENT FACILITY FOR SUBSTANCE ABUSE RECOVERY" (2018). Theses and Dissertations--Communication. 65.