Author ORCID Identifier

https://orcid.org/0000-0002-8926-9764

Year of Publication

2022

Degree Name

Doctor of Philosophy (PhD)

Document Type

Doctoral Dissertation

College

Communication and Information

Department/School/Program

Communication

First Advisor

Dr. Chike Anyaegbunam

Abstract

This research investigates instructional narrative interventions for transformative learning among high orality reliant peoples. Two research questions asked: “Does an oral strategy of radio drama in a participatory environment lead to significant changes in knowledge and beliefs,” with a hypothesis stating there would be significant positive changes; and “When listeners experience narrative transport can it affect receptivity leading to knowledge and belief change,” and the hypothesis stated that narrative transport would correlate to higher positive responses. The mixed methods design analyzed personal experiences and survey responses of treatment group and control groups. Quantitatively I assessed a treatment group using a matched pre/posttest survey related to learning goals and the Transportation Imagery Survey. The qualitative data was gathered in focus groups and personal interviews. The findings showed a significant change in treatment group in knowledge and beliefs (40%). The treatment group also scored 74% correct answers in contrast to the posttest only survey control group of 56%. The additional modified Transportation Imagery Survey (TMS) assessed the treatment group’s level of transport into the narrative (6.1/7) and a positive correlation (.65) to the change in answers for the posttest. The study presents relevant considerations for instructional communication designers and professionals serving higher orality reliant audiences and the power of participatory narrative instruction constructing healthier knowledge and beliefs.

Digital Object Identifier (DOI)

https://doi.org/10.13023/etd.2022.60

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