Abstract

Kentucky State Police Division of Commercial Vehicle Enforcement in cooperation with Federal Motor Carrier Safety Administration (FMCSA) has started a concentrated education and enforcement campaign in an effort to increase the safety and awareness of drivers around commercial vehicles. The University of Kentucky Transportation Center has evaluated this campaign and reported the effectiveness of this effort.

The campaign was focused in two high volume, high crash interstate areas: one in northern Kentucky on I‐75, and one in the Louisville area on I‐65. Several blitzes (including a media and enforcement component) were conducted throughout the year. This evaluation measured the success of the campaign by analysis of before and after surveys, video observations and crash data. The blitzes focused on public awareness, driver behavior and roadway safety.

Public awareness was measured using phone surveys. The data show that the media (and in some ways the enforcement) helped to inform motorists about the campaign as more respondents indicated that they changed their behavior around trucks compared to the data from the re‐evaluation survey. The video observations show that larger vehicles leave more space around trucks than smaller vehicles. There was twice the difference in the crash data before and after the TACT campaign as compared to the control sections during the same time periods.

Report Date

3-2009

Report Number

KTC-09-03/KSP1-09-1F

Digital Object Identifier

http://dx.doi.org/10.13023/KTC.RR.2009.03

Notes

The contents of this report reflect the views of the authors, who are responsible for the facts and accuracy of the data presented herein. The contents do not necessarily reflect the official views or policies of the University of Kentucky, the Kentucky Transportation Cabinet, nor the Federal Highway Administration. This report does not constitute a standard, specification, or regulation. The inclusion of manufacturer names or trade names is for identification purposes only and is not to be considered an endorsement.

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