Date Available
6-14-2019
Year of Publication
2019
Degree Name
Master of Arts (MA)
Document Type
Master's Thesis
College
Communication and Information
Department/School/Program
Communication
First Advisor
Dr. Andrew Pilny
Abstract
Using an adaptation of O’Connor and Shumate’s (2018) theoretical propositions, this research examines interorganizational communication through the lens of multidimensional networks. Twitter data was crawled from a selection of emergency management organization accounts to measure affinity, representational, flow, and semantic networks. These data included the organizations’ followed accounts, retweets, replies, and mentions. A thematic analysis of the organizations’ mission statements was also conducted in order to inform the examination of the semantic networks. The results show a significant relationship between the number of accounts an organization follows and the likelihood of having its message shared. This research provides a further theoretical application of a network analysis method of studying interorganizational communication as well as a practical application for organizations seeking to increase their engagement on Twitter.
Digital Object Identifier (DOI)
https://doi.org/10.13023/etd.2019.247
Recommended Citation
Johnson, Lauren, "A MULTIDIMENSIONAL APPROACH TO INTERORGANIZATIONAL COMMUNICATION VIA EMERGENCY MANAGEMENT ORGANIZATIONS AND THEIR TWITTER ACCOUNTS" (2019). Theses and Dissertations--Communication. 83.
https://uknowledge.uky.edu/comm_etds/83
