Year of Publication

2016

Degree Name

Master of Arts (MA)

Document Type

Master's Thesis

College

Communication and Information

Department

Communication

First Advisor

Dr. Amy L. H. Gaffney

Abstract

The present study investigated the influence of receiver sex on supervisor’s feedback message choice, and the influence of the interaction between receiver sex and feedback message type on employees’ subsequent behaviors and attitudes. Participants (N = 45) included a representative sample from a reputable organization in the southeastern United States. Both quantitative and qualitative data were collected using a survey methodology. This mixed-methods approach revealed that while participants in this study rated the overall atmosphere of the performance evaluation as positive and informal, the interaction between receiver sex and feedback message type did have a statistically significant influence on their perceived utility of the feedback message, retention of the feedback message, and motivation to implement the feedback. In addition, women in this sample reported receiving significantly different types of feedback than did men. Therefore, supervisors should ensure that both men and women receive more task performance related feedback messages in order to increase employees’ perceived utility of the feedback message, retention of the feedback message, and motivation to implement the feedback.

Digital Object Identifier (DOI)

http://dx.doi.org/10.13023/ETD.2016.345

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