Precision agriculture is an infant technology. This infant has some of the signs of eventual greatness, but its full capacities will not be evident for some years. Like all infants, it will require an investment of time and resources to help it to maturity. This investment will have some short term payoff, but the main benefits will be in the future.
The purpose of this presentation is to help you manage your adoption of precision farming technology for that future payoff. The specific objectives will be to:review what we have learned about the economics of precision farming, identify future benefits, and outline an adoption strategy designed for long term competitive advantage.
Lowenberg-BeBoer, Jess, "Economics of Precision Farming: Payoff in the Future" (1997). Soil Science News and Views. 16.