Author ORCID Identifier

https://orcid.org/0000-0002-6397-8829

Year of Publication

2020

Degree Name

Master of Science in Retailing and Tourism Management (MSRTM)

Document Type

Master's Thesis

College

Agriculture, Food and Environment

Department

Retailing and Tourism Management

First Advisor

Dr. Elizabeth Easter

Abstract

The act of shopping for girl's clothes is a delight of most parents. It ignites the pleasure of being a parent. However, many parents and their girls have experienced the frustration of inconsistent sizing and fit of their girl's clothes across brands. The purpose of this study was to understand the sizing and fit problems of girls ages 7-12 and to evaluate how brands utilize the current sizing standards. A structured questionnaire was used to collect data from a population of 150 (N=150) female parents. A survey was administered to help gain a better understanding and assess parent opinion of sizing and fitting problems for girls age 7-12 when shopping for jeans. Laboratory measurement was taken from 12 jeans samples brands category. This study compares and contrasts the sizing and fit of the four popular brands of girl's jeans boot cut groups: Children's Place, Gap, Levi's, and Old Navy. The study also evaluates the published ASTM (American Society for Testing and Materials) standard of the body dimensions of girls wearing the size 12 and compares the measurements to the online size chart. In addition, an examination and the evaluation of the study were to measure the physical jeans in various locations to assess if it conforms to the ASTM standard (ASTM chart) and to discover any variations of the same size 12 jeans to determine any fit and sizing issues.

Digital Object Identifier (DOI)

https://doi.org/10.13023/etd.2020.126

Funding Information

John I. and Patricia J. Buster Fellowship Award for the 2019 fall semester

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