Year of Publication


Degree Name

Master of Science in Retailing and Tourism Management (MSRTM)

Document Type

Master's Thesis


Agriculture, Food and Environment


Retailing and Tourism Management

First Advisor

Dr. Ying (Tracy) Lu


The purpose of this research was to gain the perspectives of venue managers and meeting planners on their roles in the meetings industry, their relationship with each other and attributes needed to host a successful meeting. An online survey was conducted involving these two stakeholders to define their roles, assess the strength of their relationship and identify attributes based on their experience with working together and hosting meetings. Results showed that venue managers and meeting planners are essential to the hosting of successful meetings. It also indicated that venue managers are willing to build and maintain stronger relationships with meeting planners and brought to light some attributes such as communication skills, responsiveness and self-competence, which when improved upon, could help achieve this. The study also presents a theoretical model of how stakeholder co-creation activities can drive more successful meetings.

Digital Object Identifier (DOI)