Year of Publication
Master of Science in Retailing and Tourism Management (MSRTM)
Agriculture, Food and Environment
Retailing and Tourism Management
Dr. Elizabeth Easter
The purpose of this research was to evaluate performance claims in athleisure, in order to confirm or refute their authenticity. Aesthetic properties and functional claims were evaluated initially, and after repeated home laundering. A convenience (nonprobability) sample of activewear with performance features consisted of ninety garments that are currently on the market and commonly used by consumers. The garments included men’s and women’s t-shirts, polos, leggings, windbreakers, hoodies, sweatpants, and warm-up pants of various fiber contents and performance chemistries. The focus of the garment selection was on garments with performance properties relating to moisture management. Performance claims listed on the hang tags included moisture management, wicking, quick dry, stay cool, breathable, water resistant and wind resistant. Garments in the sample were a combination of natural, synthetic and blended fiber contents. The garments were tested initially, after one, five, ten, fifteen and twenty laundry cycles. The garments were evaluated for smoothness, dimensional stability, color change, pilling, horizontal wicking of textiles, water repellency- spray test, water resistance- impact penetration, water resistance- hydrostatic pressure, absorbency of textiles, aqueous liquid repellency and air permeability. All testing was performed in accordance with AATCC and ASTM standard test methods and was conducted under controlled laboratory settings.
Digital Object Identifier (DOI)
Hahnel, Katherine M., "An Analysis of Performance Claims in Athleisure" (2017). Theses and Dissertations--Retailing and Tourism Management. 11.