Publication Date

1989

Description

Herbage seed industry productivity improvements derive tra­ditionally from better understanding the biology and effective management of seed production. These may then aggregate to enhance industry productivity. There are however situations when greater gains in industry productivity and stability may be achieved through the powerful tool of organisational or insti­tutional change (Kingma, 1985). Seed industries in Australia (Potts and Ison, 1987) and inter­nationally (McMullen, 1987) are changing rapidly ; future research cannot ignore the need to investigate organisational constraints given the frequent inability of organisations to change and adapt to rapidly changing business environments (Schwendiman, 1986). Traditional, reductionist research approaches which predominate in agriculture appear inad­equate for understanding and generating new knowledge about these problem situations. The development of action research approaches for facilita­ting organisational change within the Australian herbage seed industry is reported. In 1985/86 the industry was gravely con­cerned about its future ; features were declining real seed returns, highly competitive marketing, the demise of many seed mer­chandising companies, the prospect of Plant Variety Rights (PVR) legislation, and substantial import competition, from often agronomically inferior cultivars. Action research was con­sidered an appropriate strategy to attempt to improve this com­plex problem; Lewin (1946), credited with the initial concept, saw action research as comprising cycles of analysis, fact finding, conceptualization, planning, implementation and evaluation to simultaneously solve problems and generate new knowledge.

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Improving Herbage Seed Industry Productivity and Stability Through Action Research

Herbage seed industry productivity improvements derive tra­ditionally from better understanding the biology and effective management of seed production. These may then aggregate to enhance industry productivity. There are however situations when greater gains in industry productivity and stability may be achieved through the powerful tool of organisational or insti­tutional change (Kingma, 1985). Seed industries in Australia (Potts and Ison, 1987) and inter­nationally (McMullen, 1987) are changing rapidly ; future research cannot ignore the need to investigate organisational constraints given the frequent inability of organisations to change and adapt to rapidly changing business environments (Schwendiman, 1986). Traditional, reductionist research approaches which predominate in agriculture appear inad­equate for understanding and generating new knowledge about these problem situations. The development of action research approaches for facilita­ting organisational change within the Australian herbage seed industry is reported. In 1985/86 the industry was gravely con­cerned about its future ; features were declining real seed returns, highly competitive marketing, the demise of many seed mer­chandising companies, the prospect of Plant Variety Rights (PVR) legislation, and substantial import competition, from often agronomically inferior cultivars. Action research was con­sidered an appropriate strategy to attempt to improve this com­plex problem; Lewin (1946), credited with the initial concept, saw action research as comprising cycles of analysis, fact finding, conceptualization, planning, implementation and evaluation to simultaneously solve problems and generate new knowledge.