Author ORCID Identifier

Year of Publication


Degree Name

Doctor of Education (EdD)

Document Type

Doctoral Dissertation




Educational Leadership Studies

First Advisor

Dr. John Nash


Enrollment in library science programs has been on a downward trend for several years (Association for Library and Information Science Education, n.d.). At the School of Information Science in the College of Communication and Information at the University of Kentucky, enrollment in the online library science master's program dropped 28% from 2012 to 2018. With a student population in fall 2018 of 177 and a targeted enrollment (set by program faculty) of 240, the program administration has been exploring ways to recruit more students without further stressing the resources available to the School. The Director and Assistant Director of the School seek ways to make current recruiting programs more efficient. One specific method, online recruitment, was identified as a promising approach to help grow enrollment without the need for additional resources.

Digital Object Identifier (DOI)