Author ORCID Identifier
https://orcid.org/0000-0002-1433-9641
Date Available
6-13-2027
Year of Publication
2025
Document Type
Doctoral Dissertation
Degree Name
Doctor of Philosophy (PhD)
College
Communication and Information
Department/School/Program
Communication
Faculty
Nancy Grant Harrington
Abstract
This dissertation explored the role of message design in shaping individuals' perceptions of their social networks and how these perceptions influence behavior.
Drawing from social network analysis, communication theory, and cognitive activation research, this study examined the impact of goal-driven messages on the cognitive activation of social networks, particularly in the context of diabetes management. The research sought to integrate network reticulation theory (NRT) and multiple goals theory to investigate whether messages influence how individuals recall and utilize their social connections. Through a multi-study experimental design, this dissertation sought to determine whether messages emphasizing identity, relational, or task goals lead to distinct patterns of network cognition among individuals with diabetes. Results showed that variation by message content, not goal type, predicted differences in network size and constraint. These findings suggest that communication theory has a role to play in future network cognition literature and theory building. Findings from this research can contribute to the fields of communication, network cognition, and health behavior by demonstrating how message construction influences social network perception and decision-making processes.
Digital Object Identifier (DOI)
https://doi.org/10.13023/etd.2025.254
Recommended Citation
Groznik, Maxwell, "Design a Message & Activate a Network: Integrating Network Cognition, Multiple Goals, and Diabetes Management" (2025). Theses and Dissertations--Communication. 137.
https://uknowledge.uky.edu/comm_etds/137
Included in
Health Communication Commons, Organizational Behavior and Theory Commons, Organizational Communication Commons