Year of Publication

2014

Degree Name

Master of Arts (MA)

Document Type

Master's Thesis

College

Fine Arts

Department/School/Program

Art and Visual Studies

First Advisor

Dr. Anna Brzyski

Abstract

This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.

Share

COinS