Chocolate campaigns in the United States have focused on the production of premier quality and healthy blend chocolate bars. We expect that merchandising efforts will offer a higher price for fruit or nut blend chocolates. Using online retail data from Amazon, eBay, and Walmart, we applied the hedonic function to estimate retailers offer price for a blended bar. The findings show that online retailers have mixed offer prices for a blend or plain bar. The paper suggests that studies would learn much more from a data and analysis that control for quantity sold and time effects in the chocolate market.

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A presentation at the 2017 Kentucky Economic Association Conference in Bowling Green, KY.