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Description
These studies, which originated from research on approximately 100 firms earned on at the University of Kentucky under a grant from the Small Business Administration, are an empirical examination of decision making in the small firm. The practices revealed by the investigation have been analyzed within the theoretic framework of managerial economics. The studies make suggestions for improvements that take into account the limited resources of small firms. A third study, Investment Decisions in Small Business by Martin B. Solomon, will be published at a later date.
Pricing Decisions in Small Business points out that pricing is more flexible but that competition is more limited than economists have assumed. Though he already makes some adjustment of prices according to the market, the businessman could profit from greater flexibility in his thinking, especially in the consideration of relative changes in costs and revenues.
W. Warren Haynes is professor of economics at the University of Kentucky
Publication Date
1962
Publisher
The University Press of Kentucky
Place of Publication
Lexington, KY
ISBN
9780813152554
eISBN
9780813163062
Keywords
Pricing, Small business
Disciplines
Entrepreneurial and Small Business Operations
Recommended Citation
Haynes, W. Warren, "Pricing Decisions in Small Business" (1962). Business. 1.
https://uknowledge.uky.edu/upk_business/1
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