Year of Publication

2016

Degree Name

Master of Science in Merchandising, Apparel & Textiles

Document Type

Master's Thesis

College

Agriculture, Food and Environment

Department

Retailing and Tourism Management

First Advisor

Dr. Elizabeth Easter

Abstract

The purpose of this study was to evaluate the specifications, appearance and performance characteristics of jeans at three price categories and to evaluate the relationship between price and product quality. Three brands; Lucky, Gap, and Faded Glory represented men’s jeans in the price categories of better, moderate, and mass merchant (budget). Jeans were inspected and the design, material, and construction specifications were identified and compared. The appearance and performance characteristics of jeans were evaluated initially and compared to the initial characteristics after one and five launderings. ASTM and AATCC test methods were used to evaluate color difference, colorfastness to dry and wet crocking, smoothness retention, fabric breaking strength, seam strength, and dimensional change. The results of the study found that Lucky jeans had more design, material, and construction details, which would be preferable for style focused consumers with less interest on durability characteristics. Gap jeans had the highest fabric breaking strength and would be suitable for price-conscious consumers interested in durability as well as style and design. Home laundering had less impact on the appearance and performance characteristics of Faded Glory jeans and the price-conscious consumers that are primarily interested in durability would prefer Faded Glory jeans

Digital Object Identifier (DOI)

http://dx.doi.org/10.13023/ETD.2016.304

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