Start Date

25-2-1999 3:15 PM

Description

Anytime we address selling a product to the consumer; our first objective should always be to sell a quality product. However before we get into quality, I think we need to back up and understand that quality can vary from customer to customer depending upon the type of livestock he is feeding. For instance, if you are selling hay to a dairy operation, how is the hay being utilized? Is it being fed free choice? Is it going into a milking TMR (total mixed ration)? Is it going to feed young stock, breeding heifers, or sick animals? Each group of animals listed above will probably require a different type of hay quality.

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Feb 25th, 3:15 PM

Marketing Alfalfa Hay: What the Consumer Demands

Anytime we address selling a product to the consumer; our first objective should always be to sell a quality product. However before we get into quality, I think we need to back up and understand that quality can vary from customer to customer depending upon the type of livestock he is feeding. For instance, if you are selling hay to a dairy operation, how is the hay being utilized? Is it being fed free choice? Is it going into a milking TMR (total mixed ration)? Is it going to feed young stock, breeding heifers, or sick animals? Each group of animals listed above will probably require a different type of hay quality.