Start Date

28-2-1985 4:45 PM

Description

Hay has never been widely perceived as a cash crop, therefore, it has historically accounted for a very small part of the total cash sales by farmers. It has been estimated that more than 90% of all hay baled in the state is retained on the producing farms. Most of that which is sold is transported very short distances and of course if one farmer in a community has a good hay year, all do. Organized marketing efforts have been minimal in both scope and successes. In 1978, efforts were initiated toward a more organized system of marketing Kentucky hay.

In the following few minutes I will discuss marketing organization, surveys to locate potential buyers, the national quality assessment system which has been approved and one possible hay pricing procedure.

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Feb 28th, 4:45 PM

Marketing Programs and Strategies

Hay has never been widely perceived as a cash crop, therefore, it has historically accounted for a very small part of the total cash sales by farmers. It has been estimated that more than 90% of all hay baled in the state is retained on the producing farms. Most of that which is sold is transported very short distances and of course if one farmer in a community has a good hay year, all do. Organized marketing efforts have been minimal in both scope and successes. In 1978, efforts were initiated toward a more organized system of marketing Kentucky hay.

In the following few minutes I will discuss marketing organization, surveys to locate potential buyers, the national quality assessment system which has been approved and one possible hay pricing procedure.