Hegel's concept of recognition helps us understand the self-mapping behavior of online writers. Early Marx helps us understand that alienation drives us online to seek recognition. I argue that it is very difficult to overcome alienation this way because much online behavior only deepens alienation. We also learn that much online mapping is self-mapping, and that maps tend to lose their signifieds in Internet capitalism.
disClosure: A Journal of Social Theory:
Vol. 23, Article 4.
Available at: http://uknowledge.uky.edu/disclosure/vol23/iss1/4